GigRealm: Live music booking platform set for rollout
GigRealm, an online platform that puts the control of organising live music back into the hands of those in charge, is rolling out this summer. Enabling hospitality businesses “to book live music with ease”, GigRealm connects developing and emerging artists with all types of venues. Three quarters (74%) of respondents to the most recent Live Music Census said they had visited a pub or bar specifically to watch live music. It is also estimated live music increases drink sales by up to 60%.
GigRealm was founded by Tom Brady and Reuben Narey, who saw a gap in the market. The company has appointed Emma McClarkin, chief executive of the British Beer and Pub Association, and Alison Wenham, founder and former chief executive of the Association of Independent Music, to its board. GigRealm not only supports independent venues but also provides a corporate offering for larger, multi-site operators.
Brady said:
“Live music is something we’ve all missed since the outbreak of the pandemic and it’s an experience that simply cannot be recreated at home. With the lifting of restrictions, consumers are eager to get out and enjoy live music experiences once more, and we want to help venues offer this. We’re hoping our end-to-end digital solution will help operators drive revenue, increase footfall across their venues and give their guests the kind of experience they are so desperately craving.”
